Bill is a Jury Consultant at Empirical Creative. He helps plan and run mock jury, judge, and arbitration research, performs in-depth analyses of qualitative and quantitative data, and leverages these findings to inform the development of persuasive arguments, case strategies, and graphics.
Bill has a B.A. in economics from Johns Hopkins University and a Ph.D. in experimental psychology from Stony Brook University. His areas of expertise include people’s experiences of narrative worlds, narrative persuasion, and creative cognition. He has published numerous peer-reviewed journal articles, book chapters, and conference presentations on these topics and uses his knowledge in these areas to inform our work at Empirical Creative.
Prior to joining Empirical Creative, Bill worked on a U.S. Department of Defense contract that examined applications of narrative persuasion. He was also a marketing consultant who specialized in crafting client services surveys, as well as thought-leadership webinars and academic-style white papers on emerging technologies. Finally, he co-founded FLIP Society, a not-for-profit organization whose mission is to tell data-driven stories, start meaningful conversations, and promote joint actions that engage, educate, and empower young people to be the voice of a generation and the future of Long Island.