Empirical Creative LLC is a boutique trial consulting firm. Our specialty is providing jury research and graphics consulting on complex, high-stakes civil and white-collar criminal litigation with an eye towards understanding and reducing risk and uncertainty for our clients.
At Empirical Creative, one size does not fit all. Just as every case comes with its unique set of facts and circumstances, we are sensitive to ensuring that any research event and/or graphics project we design and conduct is customized to meet your unique objectives for retaining us in the first place. The general types of jury research services listed on this site are only models, and, in reality, there are many permutations both within and among these services that we would recommend utilizing depending on your unique needs.
“Jim and Dave were excellent in assessing trial themes, creating appropriate graphics, and providing meticulous research about prospective juror types. They immediately became part of the trial team and worked seamlessly with us to plan critical mock trials and then evaluations. Their ability to understand the nuances of our defense and to translate those positions into simple arguments was exceptional. Don’t go to trial without them!”
Single or multi-day trial simulations.
A thorough examination of how a jury will perceive the case issues.
Jurors’ evaluation of witness testimony is one of the single biggest factors affecting their decision-making.
Uncover the major background jury profiles that predispose jurors to view your case favorably or unfavorably.
Examine how judges and arbitrators will view the merits of your case.
“Jim was an essential member of our team that tried a complex securities case to a jury in the Southern District of New York. In preparing for trial, he contributed concrete, pragmatic suggestions that formed key pieces of our case and helped us to translate arcane concepts to the jurors. He also was extremely valuable in the jury selection process, helping us to interpret background information in order to make intelligent choices. On another matter, involving a series of related cases, we were very pleased with Jim’s assistance in constructing and running mock trials in preparation for trial. This process allowed us to hone our themes, and to evaluate each of the cases for relative settlement value.”
“I was first introduced to Jim Dobson about 10 years ago when we needed some help understanding how to address some potential problem areas in a tough case pending in our home state of New Hampshire. Not only did we win the case, but the jury verdict was the highest damages verdict of its kind in the State’s history. Our firm now turns to Jim and his colleagues at Empirical Creative for our firm’s most important cases. Our confidence in EC stems from their unique ability to grasp the intricacies of complex litigation and isolate the issues that, for jurors, require careful explanation, emotional argumentation or a delicate soft-touch. Unlike other consulting groups whose expertise is either jury consulting or trial graphics, Empirical Creative truly integrates the two. Each and every critical issue they identify as important from a jury consulting perspective is translated into graphics to ensure that jurors ‘get it.’ That they are personally a pleasure to work with is just bonus.”