Intellectually curious, self-reflective, methodologically rigorous, innovative and team-oriented. Our culture is externalized in how we relate to our clients and help them win.

Trusted by the nation's top firms

What We Do

Empirical Creative LLC is a boutique trial consulting firm. Our specialty is providing jury research and graphics consulting on complex, high-stakes civil and white-collar criminal litigation with an eye towards understanding and reducing risk and uncertainty for our clients.

At Empirical Creative, one size does not fit all. Just as every case comes with its unique set of facts and circumstances, we are sensitive to ensuring that any research event and/or graphics project we design and conduct is customized to meet your unique objectives for retaining us in the first place. The general types of jury research services listed on this site are only models, and, in reality, there are many permutations both within and among these services that we would recommend utilizing depending on your unique needs.

“Empirical Creative did an outstanding job. They created a mock jury exercise that allowed us to explore the depths of our case in a manner that generated new approaches to our defense. The insights generated by their methodology proved to be invaluable as we prepared for trial.”

Peter Carter

Dorsey & Whitney LLP

Jury Research

Mock Trials

Single or multi-day trial simulations.

Focus Groups

A thorough examination of how a jury will perceive the case issues.

Witness Prep

Jurors’ evaluation of witness testimony is one of the single biggest factors affecting their decision-making.

Jury Selection

Uncover the major background jury profiles that predispose jurors to view your case favorably or unfavorably.

Judge & Arbitration Research

Examine how judges and arbitrators will view the merits of your case.


“When it comes to working with trial consultants on the complex matters I litigate, I need to feel confident that the consulting firm I choose will do what it takes to truly understand my case’s core issues and facts. The folks at Empirical Creative have proven to me that they will do the hard work necessary to come in prepared and ready. Their strategic thinking is top-notch, and they have a knack for drilling down to the heart of the matters when it comes to trial strategy and graphics development. They are 100% committed to winning, and make me feel that my case is the most important matter on their minds. The fact that they are also a down to earth group of people is a big plus.”

Marc Dorfman

Foley & Lardner LLP

Trial Graphics

Powerpoint Presentations

Interactive Multimedia Presentations

Trial Boards

Exhibit Production

3D Animations


“Empirical Creative provides exceptional, data-driven, client-focused jury consultant services at a fair price. They have assisted me on several occasions with jury selection and mock jury exercises, and never fail to impress. In addition to their terrific empirical insights, they are good people, who we welcome into the trenches of tough assignments, and their written work is accessible and user-friendly. I look forward to working with them again.”

David Goldberg

Katten Muchin RosenMan LLP