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About Us

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Empirical Creative LLC is a boutique trial consulting firm. Our specialty is providing jury research and graphics consulting on complex, high-stakes civil and criminal litigation with an eye towards understanding and reducing risk and uncertainty for our clients.

Our aim is to bring integrity to our trial consulting practice by giving unwavering, focused attention to the matters for which we are retained, and providing a high level sophistication in our work. We recognize that to be real value, trial consulting requires the skillful interplay between rigorous social-science research methodologies on the one-hand, and artful advocacy on the other hand. To this end, our consulting practice embraces two fundamental principles which guide its practice. Our name reflects this vision:

Trial Strategies that resonate with jurors' common sense approach to the world, appeal to the virtue of fairness, which guides most jurors as they pursue a verdict, and ultimately persuades jurors to decide in our client's favor.

Juror Profiles that identify those characteristics, attitudes, values and beliefs essential to the jury de-selection process.

Graphics that educate and persuade jurors.

Our People

James Dobson

Principal

631.676.7834
jdobson@empiricalcreative.com
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Jim has a broad range of experience in both civil and criminal litigation and has supported both plaintiffs and defendants in matters involving contract disputes, securities and accounting fraud, intellectual property, antitrust, medical malpractice and others. He has been recognized as having played key roles in the successful outcomes of some of the nation's most complex and high-profile cases. After a long...

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David Klein, Ph.D.

Principal

631.676.7833
dklein@empiricalcreative.com
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Dave has been in the jury consulting field since 2002. He first worked at a national jury consulting firm, where he quickly rose to become Director of its Jury Consulting Division, overseeing a group of ten jury consultants. In 2007, he co-founded Empirical Creative, LLC., a boutique trial consulting firm that specializes in providing jury research, trial graphics and...

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John P. Esser, Ph.D.

Senior Jury Consultant

jesser@empiricalcreative.com
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John P. Esser is Professor and Chair of Sociology at Wagner College. He received his B.A. from Haverford College, and his J.D., M.S., and Ph.D. at the University of Wisconsin-Madison, where he served as the Hewlett Fellow in Dispute Resolution. He is the co-editor of The Science of Courtroom Litigation: Jury Research and Analytical Graphics (forthcoming, ALM/Law Journal Press), as well as author and co-author of...

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Steve Tuholski, Ph.D.

Senior Jury Consultant

stuholski@empiricalcreative.com
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Steve Tuholski came to the jury consulting field in 2004 after a successful academic career at Southern Illinois University. As a jury consultant, Steve is an expert in pre-trial research and how to effectively leverage data from research to increase his client's success at trial, pre-trial mediation, and other alternative dispute resolution settings. Steve's philosophy is to "practice like we play", and...

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Bill Wenzel, Ph.D.

Jury Consultant

516.241.5787
bwenzel@empiricalcreative.com
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Bill is a Jury Consultant at Empirical Creative. He helps plan and run mock jury, judge, and arbitration research, performs in-depth analyses of qualitative and quantitative data, and leverages these findings to inform the development of persuasive arguments, case strategies, and graphics.

Bill has a B.A. in economics from Johns Hopkins University and a Ph.D. in experimental...

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Jessica Genaw

Senior Graphic Designer

631.848.3696
jgenaw@empiricalcreative.com
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Jessica Genaw is a Senior Graphic Designer with Empirical Creative. She has been in the litigation design field for over nine years working with trial teams to create persuasive and strategic demonstratives for complex litigation. Jessica has supported a wide range of matters across the country such as pharmaceutical litigation, insurance, employment and securities matters...

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Thomas Bryan

Graphic Designer

631.707.6953
tbryan@empiricalcreative.com
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Thomas Bryan is a Graphic Designer with Empirical Creative. He has over twenty years of experience as a designer, animator for advertising and over ten years of experience as a litigation designer simplifying complex concepts into easily understandable demonstratives for use in court. Thomas has supported many cases ranging from insurance, pharmaceutical, securities, medical malpractice and...

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