- POWERPOINT PRESENTATIONS
- INTERACTIVE MULTIMEDIA PRESENTATIONS
- 3D ANIMATIONS
- TRIAL BOARDS
- EXHIBIT PRODUCTION
With an appreciation of the benefits of a visual learning model, our focus is to help our clients identify the key case concepts jurors need to learn and then develop trial graphics that educate and persuade them from opening statement, through witness testimony and closing argument. Like our Jury Consulting practice, we stress the importance of ensuring that any demonstrative we are creating meets an objective that has been carefully thought out beforehand. Although we pride ourselves on our creativity, we shun “bells and whistles” – creativity is best expressed with simple, clear ways of visually conveying complex issues or arguments. By integrating jury research and persuasive graphics under one roof, our clients can be assured that they are armed with a trial strategy that has not only been rigorously tested and refined, but is also complemented by persuasive visuals to clarify necessary issues and advance key arguments.
In developing trial graphics, Empirical Creative adheres to four core principles:
Education before argument.
Graphics should complement the message, not replace it.
Graphics technology should be used with purpose.
Visually, less is more.
GRAPHIC SAMPLES
We invite you to take a look at some of our trial graphic samples.
“Among the keys to success in high stakes complex business litigation, is the ability to tell a story to the jury, rigorously consistent with the facts, that places the client in the most favorable light. Over the past 40 years I have worked with a number of jury consultants but none more talented or creative as Jim Dobson and Dave Klein. They work tirelessly and effectively with the trial team and the client to create both the most effective oral presentation and compelling demonstrative graphics to assist the jury’s understanding of complex facts.
Assessing risk and advising senior management and the Board of Directors is a critical function for a General Counsel. The difference between guessing and knowing is research. Instead of relying on guesswork, speculation or groupthink, Empirical Creative puts you in the position, with your trial team, to make informed decisions based upon an analysis of the trier of fact.
It’s a mistake to go to trial without Jim and David as part of the team.”