- POWERPOINT PRESENTATIONS
- INTERACTIVE MULTIMEDIA PRESENTATIONS
- 3D ANIMATIONS
- TRIAL BOARDS
- EXHIBIT PRODUCTION
With an appreciation of the benefits of a visual learning model, our focus is to help our clients identify the key case concepts jurors need to learn and then develop trial graphics that educate and persuade them from opening statement, through witness testimony and closing argument. Like our Jury Consulting practice, we stress the importance of ensuring that any demonstrative we are creating meets an objective that has been carefully thought out beforehand. Although we pride ourselves on our creativity, we shun “bells and whistles” – creativity is best expressed with simple, clear ways of visually conveying complex issues or arguments. By integrating jury research and persuasive graphics under one roof, our clients can be assured that they are armed with a trial strategy that has not only been rigorously tested and refined, but is also complemented by persuasive visuals to clarify necessary issues and advance key arguments.
In developing trial graphics, Empirical Creative adheres to four core principles:
Education before argument.
Graphics should complement the message, not replace it.
Graphics technology should be used with purpose.
Visually, less is more.
GRAPHIC SAMPLES
We invite you to take a look at some of our trial graphic samples.
“I was first introduced to Jim Dobson about 10 years ago when we needed some help understanding how to address some potential problem areas in a tough case pending in our home state of New Hampshire. Not only did we win the case, but the jury verdict was the highest damages verdict of its kind in the State’s history. Our firm now turns to Jim and his colleagues at Empirical Creative for our firm’s most important cases. Our confidence in EC stems from their unique ability to grasp the intricacies of complex litigation and isolate the issues that, for jurors, require careful explanation, emotional argumentation or a delicate soft-touch. Unlike other consulting groups whose expertise is either jury consulting or trial graphics, Empirical Creative truly integrates the two. Each and every critical issue they identify as important from a jury consulting perspective is translated into graphics to ensure that jurors ‘get it.’ That they are personally a pleasure to work with is just bonus.”